azmi muharom

essay on Theory in Asian about Soft Power Baylis and Smith (2001) refers to globalization as simply a process of increasing interconnectedness between societies where it is in the rest of the world increasingly have an effect on human society although it apart. This globalization helped open many loopholes for countries to carry out diplomacy. In a globalized world that is driven by technology, countries inevitably compelled to increase non-traditional forms of diplomacy them to improve their international status. This is especially apparent in developing countries to compete globally, to highlight the appeal and appearance (Seri Afenita Pinem, 2016). Diplomacy using Pop culture or popular culture in Japan and South Korea (later, only Korea) is an example of foreign policy approach that is common in Asian International relations, Cool Japan and the Korean Wave is a term similar to the activities undertaken between both countries.