HSE Website analysis
This time I will check the website of a university in Moscow, Russia, the National Research University HSE. Why should the HSE? Yes, because I was studying at HSE. The website that I mean is https://www.hse.ru/en/, this website is an official website of this campus.
Generally when I open the website, looks an attractive impression. But the website header feels very large so the need to scroll in advance to get images in the headlines. This website has included a logo, favicon, primary colors blue and statements that imply that the HSE is one of the young professional university in Moscow Russia.
For future students will certainly look for general info and a list of bachelor and master programs that available. On the main page website HSE, the complicated language of information displayed.
There is a column "About" to declare General Info and there is a column "Education" were less eye-catching for prospective student. Preferably, a special column "General Info" and "Prospective Student" should be provided.
Overall, Content that provided is attractive and easy to understand.
Most interestingly, the HSE website has column "Around HSE" containing posting Facebook, VK, Instagram and other social media. For the prospective student, it will be very interesting.
into
http://www.gingersoftware.com/ and http://www.reverso.net/ find spelling errors and grammar errors only in ‘Programmes’ into ‘Programs’ and use of punctuation come.
In the HSE website Alexa rank put in the highest position of the University in Russia and ranks 521 in popularity.
In the HSE website Similarweb.com adjust rank in the category of career and university (in general) so that position 267 in this category and 1037 in popularity.
Website HSE many uses images, make sure all the images in the website is given a name so that search engines can read each image / images on this website. This can be done by adding the following code to the existing image: <img src = "blablaHSE.jpg" alt = "blablaHSE" />
HSE website does not have a mobile version, making this the main page of the HSE website is not mobile friendly. From the phone screen is difficult to read the main page, even so, lucky for speed and ease can still be felt.
Having moved from the HSE website's main page, we will feel better display, simple and detail to read make this look more mobile friendly.
Azmi Muharom
Students of Asian Studies
National Research University Higher School of Economics, Moscow
@azmihalo
Generally when I open the website, looks an attractive impression. But the website header feels very large so the need to scroll in advance to get images in the headlines. This website has included a logo, favicon, primary colors blue and statements that imply that the HSE is one of the young professional university in Moscow Russia.
- Content relevance to top tasks for future students;
For future students will certainly look for general info and a list of bachelor and master programs that available. On the main page website HSE, the complicated language of information displayed.
There is a column "About" to declare General Info and there is a column "Education" were less eye-catching for prospective student. Preferably, a special column "General Info" and "Prospective Student" should be provided.
Overall, Content that provided is attractive and easy to understand.
Most interestingly, the HSE website has column "Around HSE" containing posting Facebook, VK, Instagram and other social media. For the prospective student, it will be very interesting.
- Writing quality;
Writing quality in the website has been well understood. In https://www.hse.ru/en/news/admission/172573070.html that stating about "HSE Summer University 2016 Is Accepting Applications” will get some advice as follows:
From http://www.polishmywriting.com/ is not finding spelling errors, grammar and style suggestion that are wrong. Style suggestion only appears to recommended avoiding complex expression, such as:
From http://www.polishmywriting.com/ is not finding spelling errors, grammar and style suggestion that are wrong. Style suggestion only appears to recommended avoiding complex expression, such as:
Summer University offers awide selection of courses over two months with students Choosing Reviews their own courses and having individual timetables
into
Summer University offers awide choice of courses over two months with students Choosing Reviews their own courses and having each timetable
http://www.gingersoftware.com/ and http://www.reverso.net/ find spelling errors and grammar errors only in ‘Programmes’ into ‘Programs’ and use of punctuation come.
- Navigation simplicity
Navigation toolbar in https://www.hse.ru/en/ website has been well designed, that will give simple navigation, fast and organized. Categories topics, search button and the share button are very helpful in further navigation.
Interlink buttons and external links in each articles also facilitates navigation while surfing in the HSE website.
Interlink buttons and external links in each articles also facilitates navigation while surfing in the HSE website.
- Ease of form completion and quality of your email response;
- Effectiveness of the engine;
- Search engine optimization elements;
In the HSE website Alexa rank put in the highest position of the University in Russia and ranks 521 in popularity.
In the HSE website Similarweb.com adjust rank in the category of career and university (in general) so that position 267 in this category and 1037 in popularity.
Website HSE many uses images, make sure all the images in the website is given a name so that search engines can read each image / images on this website. This can be done by adding the following code to the existing image: <img src = "blablaHSE.jpg" alt = "blablaHSE" />
- Speed and ease of use on mobile.
HSE website does not have a mobile version, making this the main page of the HSE website is not mobile friendly. From the phone screen is difficult to read the main page, even so, lucky for speed and ease can still be felt.
Having moved from the HSE website's main page, we will feel better display, simple and detail to read make this look more mobile friendly.
Azmi Muharom
Students of Asian Studies
National Research University Higher School of Economics, Moscow
@azmihalo
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